MyCity Bloody Tehran – Achievement

Sogand Nobahar

Photo credit: Sogand Nobahar


5 x 8.5 x 8 cm

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MyCity “Bloody Tehran” collection is a powerful reminder of the strength and resilience of the Iranian people. In the face of tyranny and oppression, they have continued to fight for their basic rights and freedoms. These pieces of jewelry are not for sale but are a tribute to their courage and strength, and a reminder that we stand with them in their fight for a better future.


Our nostalgic feelings and memories are everlasting, and remembering them makes us relive those experiences and revive those feelings. This is the message that designer Sogand Nobahar communicates in her MyCity collection.

These pieces are designed to tell a story and make us feel something, to help us connecting through those stories. MyCity collection is dedicated to people who have built new lives away from their old towns but are in search of something to remind them of where they came from and their roots. The first line of MyCity collection is inspired by the designer’s hometown, Tehran.

I believe that everyone has a unique story to tell. So I try to create Design pieces that are unconventional and tell a compelling story, because in this way I believe they can be my voice and communicate better with others. I hope my works in a way, are connecting and inspiring people to live life to the fullest.

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